How and Why to Increase Your Visibility

brand visibilty Apr 16, 2019

Q: I want to be more visible in my role. Do you have any tips?

A. Yes. Good for you for noticing this. Visibility is important when it comes to promoting your projects, being known when it comes time for performance reviews. You don't  want to be invisible. You need to be seen and known and watched and followed.  Are you pushing material and information to your audience in a way that they want it? How are they consuming it? Are you helping them? Are you educating them? Are you helping them to be excited about what you're working on and how your tools could impact their project, portfolio, or performance? 

Consider who, besides your direct customer, might be interested in your work. What followers could you gather? Consider new colleagues, supervisors, other verticals or departments in your company, professionals in your industry, or even the general public. Who else can you provide information to? 

What methods and platforms can you use to evangelize your...

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Why Perfectionism is a Form of Oppression

perfectionism shame Apr 09, 2019

Q. Is perfectionism oppression?

A. First, let's talk about perfection. Perfect doesn't really exist. It's an impossible bar to reach. Work that you completed in the past, will - in hindsight - be Swiss cheese.  You'll see all the holes. 

Be gentle with yourself when you see work that isn't up to the standard that you have for yourself today. 

Researcher Brené Brown says perfectionism protects us from being judged. It helps us avoid criticism and blame. And it's rooted in shame. Shame is the idea that we are bad people (as opposed to guilt, which is that we did a bad thing).  When you really think about it, this makes sense. Startling, mind-blowing life-altering sense. 

Somewhere far in our past, we were made to feel that we were bad people because our work product wasn't good enough. Result? We believe that perfection is the only way to avoid the shame sensation. Fear of feeling that sensation again is what creates the safety of impossible...

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April 2, 2019 Live Q&A | Generalize Vs. Specialize

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March 26, 2019 Live Q&A | Future Programs

programs Mar 26, 2019

This week's question is, "Why are you moving from live events? I like those. Will you do more? If yes, when?"

Yes. Following the program announcement, look for an announcement about live event.  Likely in the fall.

To be notified when the next program goes live, go to and add your name to the waitlist.



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March 19, 2019 Live Q&A | Career Zones

career planning Mar 19, 2019

This week's question is, "Do you have any tips about working through the Career Zones worksheet?"

The worksheet discussed in the article How to Evaluate Your Career at 30,000 Feet (Plus Free Career Zones Worksheet) goes over the three aspects of your career Skill set, your Mindset, and your Guide-set.


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How to Evaluate Your Career at 30,000 Feet (Plus Free Career Zones Worksheet)

Uncategorized Mar 14, 2019

By Sunday Tollefson

Click here to download the Career Zones Worksheet

Are you deep in the weeds of executing your current role?

Are you refining your craft, meeting your deliverables, competing for exciting projects and promotions?

If so, you might be skipping over a priceless investment in strategic career planning. When was the last time you stepped back and looked at the big picture of your career? How intentional were you? Are you ready for a fresh new swipe at that?

High-performing professionals like you (yes, you!) understand and invest in each of the three Career Zones: skillset, mindset, and guide-set. 


Skillset includes the skills you have obtained, certified, performed, and have been recognized for. Earning an academic credential, certification, or licensure shows that you have the dedication to complete a challenge and set goals, that you have ambition, and finally expertise in the field. On the job, your skillset is enhanced by demonstrated effectiveness,...

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March 12, 2019 Live Q&A | Project Management Certification

pmp project management Mar 12, 2019

Download the FREE MBA vs PMP Decision Guide here

This week's question:

00:45 Today Laura asks, "Do you think a PMP (Project Management Professional Certification) is achievable and worth pursuing if you don't have nor plan to obtain a masters degree?" 

Yes, it's achieve and worth pursuing. Compared to an MBA, the PMP is cheaper, faster, and understanding the principles can even make you a better interviewee. According to the women I interviewed in multiple roles and industries, it's all valuable in all kinds of professional environments. 

To learn more about earning your PMP credential, visit

To learn more about earning your MBA degree, visit

Download the FREE MBA vs PMP Decision Guide here

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