How (and Why) to Increase Your Visibility

brand visibilty Apr 16, 2019

By Sunday Tollefson, MBA, PMP® 

Q: I want to be more visible in my role. Do you have any tips?

A. Yes. Good for you for noticing this. Visibility is important when it comes to promoting your projects, being known when it comes time for performance reviews. You don't  want to be invisible. You need to be seen and known and watched and followed.  Are you pushing material and information to your audience in a way that they want it? How are they consuming it? Are you helping them? Are you educating them? Are you helping them to be excited about what you're working on and how your tools could impact their project, portfolio, or performance? 

Consider who, besides your direct customer, might be interested in your work. What followers could you gather? Consider new colleagues, supervisors, other verticals or departments in your company, professionals in your industry, or even the general public. Who else can you provide information to? 

What methods and...

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